Communicating to Decision-Makers.
A step-by-step approach to creating and delivering communication that is understandable and supports decision-making - for senior management, their teams, and boards.
Communicating to Decision-Makers programs are designed to provide an interactive and hands-on learning experience for participants. All services, workshops and one-on-one coaching can be offered in person or online.
Caroline's engaging workshop on Communicating to Decision Makers is interactive and driven by the 4 key principles Caroline has formulated - always aimed at recognizing and understanding who your audience is and what they need to know. Caroline is highly effective in the group and follows up one on one, allowing the speakers to "fine tune" their presentations before going live. We have seen the results with messaging being clearer, more concise, and more effective!
— Marlene Puffer, President and CEO, CN Investment Division
Noise-Cutting Communication
Caroline Cakebread has been working with business leaders to focus their content and communicate more effectively for over a decade. Communicating to Decision-Makers gives senior managers and executives, as well as their teams, the skills to put complex information and ideas into a format that people can follow and understand and in a way that facilitates decision-making.
Communicating to Decision Makers taught my team important principles for communicating complex ideas effectively and clearly, especially to senior management and the board.
— James Davis, Chief investment Officer, OPTrust
We have seen the results with messaging being clearer, more concise, and more effective!
— Marlene Puffer, President and CEO, CN Investment Division
Caroline has a knack of being able to understand and translate the technical jargon and transform the language into terminology that is comprehensible to the reader.
— Reno Bugiardini, SVP Information Technology and Facilities Services, Healthcare of Ontario Pension Plan
Communicating to Decision-Makers programs offer a range of customized services and skill-building workshops designed to meet the specific needs of both organizations and individuals. All services and workshops can be offered in person or virtually.
Workshop
Communicating to Decision-Makers
Teams improve their skills at reporting to senior management, clients, and/or boards. The workshop uses actual team content (e.g. reports, memos, business plans, presentations, etc.) to build competency and skill. Workshops move content from the conceptual to the practical and have direct application to participants’ work. One-on-one coaching is available to support participants as they master skills through daily work.
Workshop
Communicating on Social Media
Did you know that 75% of B2B buyers now use social media to research vendors? That means you need to make the most of your social media presence to engage with customers, key industry players, and stakeholders. This session will present best practices in social media communication and tips for creating content that is designed to effectively engage your target audience.
Workshop
Presenting to Decision-Makers
Teams and individuals work hands-on developing compelling, informative, and persuasive presentations. This workshop focuses on a blue-print for delivering effective decision-based presentations. Participants develop step-by-step approach to content organization and message targeting. Follow-up one-on-one coaching is recommended (when possible) to reinforce skills and ensure presentations are on track.
Coaching
One-on-one coaching
Coaching provides individualized skills building and ongoing troubleshooting support. The goal is to improve communication performance through a practical and supportive hands-on approach. One-on-one coaching is an ideal format for senior management where time and discretion are important.
Communications Audit
Board Governance Communications Audit
Effective and clear communication by senior management to the Board can positively impact key organizational goals and initiatives. A Board Governance Communication Audit looks at the specific Board communications and provides a path for achieving effective and clear board communication.
Here’s what business leaders are saying about Caroline
Caroline’s course has taught me how to better organize ideas, and more clearly bring out the key messages in my technical presentations. Her guidance on presentation skills makes it possible for me to develop a step-by-step arrangement in my talks, enabling me to get my points across effectively while at the same time, engaging with my audience positively. Without doubt, Caroline’s course is a blueprint for presentation techniques.
— Doug Chau, former Senior Director, Portfolio Construction Group, OPTrust
Caroline has been instrumental in assisting my Leadership and I in creating reporting documents that update and inform stakeholders and executives about the complexities of Information Technology and how we enable and advance our Corporate Strategies. Caroline has a knack of being able to understand and translate the technical jargon and transform the language into terminology that is comprehensible to the reader. Caroline has done a phenomenal job of not only assisting my team in creating the documents but also educating them on how to create a comprehensible technical document.
— Reno Bugiardini, SVP Information Technology and Facilities Services, Healthcare of Ontario Pension Plan
Communicating to Decision Makers taught my team important principles for communicating complex ideas effectively and clearly, especially to senior management and the board. Caroline’s presentation style is engaging and she has a knack for putting people at ease. We were very pleased with the results.
— James Davis, Chief investment Officer, OPTrust